Infographics are quite popular these days. People love sharing great infographics with their contacts. Many bloggers use infographics to build links. Others just enjoy sharing great ones with their visitors. Of course, infographics are not going to promote themselves. That means you can start a blog covering just infographics to help designers get the word out about their work. These types of projects can be very lucrative if you play your cards right.
People spend a decent amount of money to get infographics designed for them. If you build a credible infographic blog, they will contact you to seek your help with promoting their visuals. Here are 5 ways you can go about making your blog more credible:
- pump a ton of interesting content: people are not going to reach out to you for infographic promotion if you do not already have a significant number of infographics listed on your site. You can find plenty of interesting infographics to add to your site on sites such as Reddit, Google+, Twitter, and Pinterest. The more quality infographics you cover, the better off you will be.
- offer fast response: not all infographic blogs are fast in responding to people who reach out to them. You can set yourself apart in this niche market by offering a faster service to designers.
- offer superior quality control: posting any infographic you get your hands on is a very bad idea. You should vet every infographic you receive before posting it to your site. Lousy content takes away from your brand.
- provide your own take and research: I have seen many bloggers who just post visuals to their site without offering their own take or research. That is not a smart way to build a killer infographics blog. By combining your own content with other people’s work, you will set your site apart from others in your market.
- offer infographic critique and tips: once you see a few hundred visuals, you are going to get a better understanding on what works. Offering your experience to your visitors could go a long way towards making your site more popular.
Once you build a strong presence in this field, you can start offering premium services for infographic designers and bloggers. For instance, you can charge for featured infographics, promotion, deep analysis, and other services. You won’t get there overnight, so avoid cutting corners.